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GKSS Match Cup Sweden  ·  Marstrand  ·  29 June – 4 July 2026

Thank you, Marstrand
for the week

Clarity Online was present during GKSS Match Cup Sweden 2026. The work now continues with test projects and reference cases for this autumn.

GET IN TOUCH

ABOUT THE EVENT

GKSS Match Cup Sweden – world-class sailing

GKSS Match Cup Sweden — known internationally as Swedish Match Marstrand — is part of the World Match Racing Tour and brings the world's top match racing crews to the island of Marstrand every summer. The event is open to the public and draws thousands of visitors, sponsors, and business leaders from across Scandinavia.

Racing takes place in the narrow straits around Marstrand — one of Sweden's most dramatic sailing waters. Fast, close, and spectacular at the absolute highest level.

Learn more about the event ↗

WHY MARSTRAND?

The right setting for the right conversation

Every summer, Marstrand attracts business owners, entrepreneurs and decision-makers from across Sweden. During GKSS Match Cup Sweden 2026, world-class sailing combined with networking, business conversations and new opportunities in a unique archipelago setting. For Clarity Online, the week became a way to meet companies, test messaging and continue building the first packages close to real conversations.

  • 1
    A different atmosphere The archipelago setting creates a different kind of focus. Meetings by the water bring a relaxed but sharp clarity — away from office routines and agendas that tend to drift.
  • 2
    30 minutes — one concrete result During Match Cup week, I offered short reviews of how companies appear on Google, review platforms and AI tools such as ChatGPT and Gemini. The conversations gave practical insights into what potential customers see, what AI says about a company and which signals affect trust.
  • 3
    The VIP jetty drew the right people GKSS Match Cup Sweden attracted decision-makers and business leaders from across the country — a natural setting for conversations outside the office.

WHAT WE DO

We show you what your customers see

We help companies across Sweden understand and take control of their digital presence. What does a potential customer find when they search for your company? What conclusion does AI draw? And how do you compare to your competitors?

Those are the questions we answer — quickly, clearly, and without unnecessary complexity.

  • Reviews & ratings More credible reviews and a strategy for handling the signals that create doubt.
  • AI perception We analyse what AI tools like ChatGPT and Gemini say about your company.
  • Competitive analysis How are you perceived compared to your competitors — and what can you do about it?

MIRANDA AND MARSTRAND

Miranda Rosengren

Founder · Clarity Online AB

The sailing story began in 2010, when a friend inherited a boat and Miranda tagged along. The first trip went from Gothenburg up towards Åstol — just north of Marstrand. Picturesque. Beautiful. She was sold. In 2020 she bought her own boat. Earlier in her career she worked as a diving instructor and underwater filmmaker in Sweden, Asia, and Europe.

The sea has always been her natural home. Meeting in Marstrand during Match Cup isn't a business event with a maritime flavour — it's exactly the right place.

AFTER MARSTRAND

Want to continue the conversation?

Get in touch if you want to know more about test projects, reviews, Google visibility or how your business is perceived online.

Marstrand 2026 · GKSS Match Cup Sweden  ·  test projects for autumn